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Today sees the launch of ASOS's new venture, 'Hit'. It's a bit of a cult, novelty venture that allows various hip designers to create quirky limited edition pieces for the site, which will be sold in small quantities at what seem so far to be reasonable prices.

First up is London Fashion Week darling Louise Gray, who's created pairs of friendship brooches from suede, plastic, aluminium and what looks like those curly keychains we all had at school in the early 90s. They're £20 a pair, and on sale now.