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The house of Vionnet looks set to be revived again, after it was acquired by Matteo Marzotto, president of the Italian State Tourist Board. Founded in Paris in 1912, the French label has undergone multiple revivals since its closure during World War II.

With several other fashion investments under his cap, Marzotto plans to present the first Vionnet ready-to-wear and accessories collection this June. They will be headed-up by Prada womenswear designer, Rodolfo Paglialunga.

"With Vionnet I would like to bring back to life an idea of fashion that is contemporary without forgetting its history," said Marzotto. "Reinvigorating the extraordinary and innovative elegance that marked Madeleine Vionnet's work, expressing the true meaning of European culture and its ability to create and enjoy beautiful things and important values."

In 2006, Sophia Kokosalaki made a bid to resurrect the house, which was followed by a second attempt by an in-house team in 2008. Let's hope third times a charm!

[Source / Source]