London's chic elite were out in force yesterday for the launch party for the latest in a long line of pop-up shops to grace London's streets. Azzaro - the brand best known to most of us for the famous three ring dress, as well as for dressing Anne Hathaway at this year's SAG awards - has taken over 120 Mount Street for the next month. Azzaro's Vanessa Seward and celebrity guest designer for 2009 Jemima Khan were joined by model Liberty Ross and industry folks Plum Sykes, Serena Blow, Kate Reardon, Bruno Frisoni and many for more to celebrate the store's launch.

If you fancy a bit of the action, the store will be open until 15th March.