A group of PETA protesters were out in force in San Francisco on Tuesday accusing Giorgio Armani of being a liar over his use of fur. The animal rights activists set up camp outside an Armani store calling on celebrities not to wear the label to this year's Oscars.

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Just over a year ago the designer told TIME magazine: "I spoke with the people from PETA, and they showed me some materials that convinced me not to use fur." However, PETA argues that he has since contradicted this statement by featuring fur in his latest collections.

The campaigners have reportedly written to every Oscar nominee urging them not to wear Armani to the upcoming Academy Awards. Project Runway's Tim Gunn is also believed to have sent Armani a personal message, asking him to stop his use of rabbit fur.

"To satisfy the whims of luxury, Armani is sentencing countless rabbits - one of the gentlest species - to a horrific life and a violent death in China, a country with no animal protection laws," says PETA Senior Vice President, Dan Mathews.

They contend that designers such as Calvin Klein, Stella McCartney, Ralph Lauren, and Tommy Hilfiger, are able to produce high end lines without using any fur.

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