Eco chic labels for S/S 09: EDUN
As you all know London Fashion Week on Friday, so we're getting Hippyshopper's Abi to do a bit of a whistlestop tour of the current crop of new clothes from eco-friendly and ethical designers. Today, it's the turn of EDUN, the ultra-hip label founded by Bono from U2 with the creative genius of rising star Rogan Gregory. The ethos behind the label is to bring trade - not aid - to the third world.
Follow the jump to see more of the new collection
Everything about the S/S collection is casual and cool, but it has a smartness to it that really stands out. This is partly due to the use of colour: t-shirts splashed with high-contrast paint, black cut-out tops layered over white pants, monochrome-effect dresses and wide belts, but also comes down to the designers ingenuity at producing the most elegant, slouchy styles.