I'm the first to admit I look at pap photos of Kate Moss looking like she's been dragged through a hedge backwards (while drunk) and wonder why people are so obsessed with her. But then photos like these Versace S/S 2009 ads appear and you remember why she's a model in the first place. La Moss is the queen of turning it on when she has to.

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See under the cut for more... [via RCFA]

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Gisele also featured in the ads, but much to my surprise, next to Kate, she pales into insignificance.