It was only a matter of time before someone bought us a cheaper version of the heart-emblazoned Marc Jacobs dress that Victoria Beckham wore, and ASOS are the first to give it a go. Diluting the look for the mainstream, they've only added heart appliqué to the shoulder rather than the whole dress. I suppose it's up to you whether this is the right move, or if it turns something dramatic into just another embellished LBD.

If you fancy it, the dress (currently only in petite sizes) is £39.50 at