Stella McCartney goes mobile
Hurrah, now you will be able to get Stella McCartney in your pocket! Okay, not literally but she will be available via your phone.
The Brit designer has struck a deal with U.S. mobile media network, Millennial Media, to launch her first mobile marketing campaign. It means that customers can now access her brand via their iPhones, including browsing her collections. You can also locate McCartney stores, and sign up for all her latest update. Plus, there is even some talk of adding video of her catwalk shows.
"The initiative enables the brand to target...fashion consumers in the U.S., while also being true to the brand's efforts in environmental responsibility, since the campaign is digital and avoids any wastage," McCartney said.
Very tech-savvy! We dig it, obviously.