Honing in on the impact of British and American it-girls on today's society, is heritage brand, Pringle of Scotland.
Daisy Lowe (pictured), Pixie Geldof and Lydia Hearst have been tapped to represent Pringle for spring/summer '09. The trio have been photographed by Steven Meisel in a '60s-inspired black-and-white campaign, next to male models, Ash Stymest and Gordie Walker.
"We were looking at iconic faces... we wanted it to feel young, vibrant and very British," explains creative director, Clare Waight Keller. "Pixie Geldof had been on our radar for a little while, and then we started looking at the friends she hangs around with... I liked the feeling of reality behind that, that it's not just pulled together for an ad campaign."
The ads will break in March next year. Looking fine Miss Lowe, I'm digging that Barbarella hair.
