Peaches Geldof's magazine, Disappear Here, coming to a newsstand or nightclub near you!
It's really happening.
For any of you who happen to have been following Peaches Geldof as she puts together a magazine via her MTV show, then you may be interested to know that it's getting the official green light. Disappear Here, touted as a "women's magazine that appeals to men", will be distributed for free this Thursday at record shops, bars, boutiques, and clubs in London and New York.
The brainchild of Peaches and ex-Loaded publisher, James Brown, the magazine was the focus of a recent MTV documentary, which came under all sorts of scrutiny for being pretty dismal, and failing to attract viewers.
"The TV programme was a bit of a disaster," Brown admits.
"But while we were making it, I realised Peaches would actually be a really good magazine editor. Both of us are quite outspoken, which can cause friction with your peers, the industry or even the press, but it means you're very focused on a particular world-view and that's what a magazine editor needs to have. It's about letting the reader into that world," he added.
"I'm not spending my time worrying about how to give my husband great sex so he stays with me. This isn't the 1950s. Women's magazines have no sense of humour. That's why I read Vice, GQ or Heat. I don't mind Heat. It's so insulting but in a really funny way - unlike Closer or Now, which are basically pointless," she said.
"I want it to be a blank canvas for young talent - whether that's writers, photographers, graphic designers, artists or the bands and designers that we cover. I grew up with a lot of these bands, and they can't get a platform - or if they do it's in the NME, which is so paranoid about record sales that they'll turn on a band two weeks after putting them on the cover."
Disappear Here's ad-funded debut issue is due to hit stands March next year, the same month that Katie Grand's new title, Love, does. In a climate where mags are folding all the time, it seems like a tough call, what do you think? Will you be tempted to pick up a copy?