La Senza branches out, with 40% off the most glam lingerie
I was very kindly given some La Senza gift vouchers the other day, so today I popped along to the new Covent Garden store to treat myself. I must admit to rarely visiting before, in fact the only La Senza stuff I own was bought for me at Christmas (by my mother).
With that in mind, my first stop this time was the 'Glam' section, where prices have been slashed by 40% in the run-up to Christmas. I wanted to see what was on offer now I'm not living with my parents and sleeping in snowman PJs (as often as I used to)...
True to the name, there's a lot of very glam stuff on offer, and I was really impressed with the choice. That said, lot of the more decorative items (sheer babydolls with suspenders, bras covered in ruffles, tie side chemises etc) are impractical for daily wear, leading me to believe that this time of the year, they're probably bought by men rather than women. This theory is supported on the website by a 'video buying guide for men' in which the pieces are worn by a selection of leggy, gorgeous models.
But if you are buying for yourself, there are some very pretty lingerie sets at decent prices (£25 bras go down to under £15 in the current promotion) and there are plenty of styles that go up past a D cup for no extra charge, which also impressed me.
However, you do need to try them on. Because the styles vary so much in cut and shape, there's a huge difference between some of them when it comes to size. I tried six bras in various sizes and cuts, and ended up buying only one. To give La Senza the benefit of the doubt, my size is fairly uncommon and I buy almost everything from the same two brands at Bravissimo, so finding anything that fit well in a mainstream lingerie store was a good thing. As a general rule, the band seems to be the small side, while cups are quite generous, except on balconette styles, where the reverse seems to be true.
Aside from the 'glam' promotion, there's all the usual basics, coloured bras, knickers and hoisiery, plus a Pussycat Dolls range (I hated myself for actually liking this bra a bit too much) and a slightly sexier shapewear range (though nobody's going to make control shorts sexy). I was also surprised to see jewellery, really nice hair accessories (including mini top hats and fascinators) and cute little Christmas stocking fillers like undies wrapped to look like lollipops and cupcakes.
At the press day for next season, I saw lots of frilly, romantic and OTT valentines pieces, a huge amount of neon (which will no doubt be on show more than we'd like come June) and some lovely swimwear. There'll also be double-filled gel bras for serious cleavage and more jewellery, accessories and even some sandals and flip-flops.
It's all a far cry from the Little Miss bras, novelty pajamas and tables piled with knickers that I used to associate with the brand!