It is model soup for H&M's holiday 2008 campaign. From the print ads to the television commercials, H&M have rounded up the likes of Lydia Hearst, Alex Wek, and Lisa Cant (as well as plenty more) to unwrap their Christmas gift offerings for the festive season. It's a quirky campaign, not unlike Victoria Beckham's recent ad for her dress collection, but it is all in the name of fun right?

Watch H&M's second TV commercial after the jump...


  • Check out loads more Christmassy goodness from us by clicking here.