Finally jumping on the e-commerce bandwagon is Pucci, which launched its online boutique yesterday. Powered by Yoox.com, the website features the label's full catalog of ready-to-wear, eveningwear, swimwear, and accessories collections. There is a handy online look book, and even a video created by Pucci's Image Director, Laudomia Pucci, which provides a behind-the-scenes look at how the website came together. There are further plans to sell exclusive, limited edition goods via the new web portal. Check it out at www.emiliopucci.com
