Comme des Garçons for H&M madness has hit Tokyo with the debut launch of the capsule collection. Thousands of customers, eager to get their mitts on the collaborative range, queued up to 14 hours in the rain. The reaction mimicked that of Kate Moss for Topshop's April 2007 launch, as Rei Kawakubo gave her fellow compatriots the first taste of her H&M collection. For those of us not in Tokyo, and not Katie Holmes or Nicky Hilton, then we must hold out until Thursday. Check out the video above to see the reaction as the collection was unveiled in Japan, as well as expert opinions from the likes of Hilary Alexander.

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