With the stars turning out this week to light the UNICEF snowflake for Christmas in New York, the Gucci campaign starring Rihanna has offically launched on gucci.com. The campaign, 'Tattoo Heart Collection', features a unique collection of accessories including handbags, designed to directly benefit UNICEF. Click play on video above to watch ad.

We also have some behind-the-scenes footage from the making of the campaign - click here to view.