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What are all this lot queuing for? Why, Diesel's one-day-only super limited edition 'Dirty Thirty' jeans, of course. The coveted denims went on sale this morning at 10am, and CQ were granted behind the scenes access at the Covent Garden store. We spoke to the guys who queued from 4am to get jeans for their girlfriends, we snapped stylish folks in the queue and we got to sneak into the store before it opened to see what the fuss was all about. Click below the jump for a pic of the famous untouched Dirty Thirties in all their glory...

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Stay tuned for our gallery of the madness!