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Comme Des Garcons for H&M and Christopher Kane for Topshop might get heaps of publicity, and ranges like Giles Gold for New Look might be well-known to most of us, but what about all the designer diffusion lines that easily lie forgotten? I'm first to admit I'm easily swayed by the hype, but the truth is there are far more interesting pieces from designer diffusion ranges if you know where to look, and you won't need to queue to get them. For example, did you know you can get an amazing pillarbox red frill-edged Christian Lacroix trench coat for less than £100 at La Redoute?

Oli Fusion has an amazing line from PPQ that includes a great pinafore dress for £52 (hurry, the extra 20% discount ends today). London Fashion Week stalwart Amanda Wakeley designs a range for Additions Direct, and everyone knows about the Debenhams roster of British designers. My tip is the scarves from Matthew Williamson. La Redoute stocks cheap Cacharel undies, and Urban Outfitters have Sara and Aimee Berman designing for Lux. Shoe wise, Vivienne Westwood has teamed up with Melissa, while Faith has got shoe supremo Olivia Morris on board.