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Today marks the launch of Agent Provocateur's latest saucy campaign, Season of the Witch, for the label's autumn/winter collection. Starring Daisy Lowe, Paz de la Huerta, and Peaches Geldof, who is currently reporting for Nylon TV at NY Fashion Week, the ads depicts Daisy and Peaches as powerful temptresses, seducing their virginal victims in a fairytale where you choose the ending. It also stars AP mastermind himself, Joe Corre, amongst the lingerie-clad cast. AP's other recruits, Alice Dellal, Pixie Geldof and Helena Christensen will feature in part two of the campaign due out in November.

A teaser film can be currently viewed via AP's website - but stay tuned later today for the full reveal.