I'm not usually one to fall for blatant, invasive viral campaigns, but when I was added on Twitter by SexySerena and NatashaFun in quick succession, I had to see what the hell was going on. Turns out it's all part of a campaign by celeb favourite denim brand Rich and Skinny*, who've obviously put a lot of time and effort into their online faux reality show 'Lifestyles of the Rich & Skinny'. The actors might be even less convincing than the cast of The Hills, but the little video clips and fake blogs are still hilarious, and it's a nice change from your usual boring press release. If you've got nothing better to do, I suggest having a look at the clips and enjoying a good giggle.

*despite the name, they actually do up to a 32" waist