Last week it was the Pope who upset anti-fur campaigners, and this week it is Gwyneth Paltrow. The vegetarian actress has angered PETA over her autumn/winter 2008-9 campaign (pictured) for Tod's in which she models fur-lined boots and bags made from ostrich and snakeskin. In particular, an ad depicting Paltrow draped in fox fur, has prompted the animal-rights group to label her as a 'terrible example'.

"Gwyneth Paltrow won't be the apple of her daughter's eye if she continues to flaunt fur," said a PETA spokesperson.

"Gwyneth Paltrow should be ashamed. I can only assume that Paltrow either is ignorant of the facts or lacks human decency and compassion," added Mark Glover, director of Respect for Animals.

Some have even suggested that Gwyneth's close friendship with avid animal activist, Stella McCartney, could be compromised. Only last week, McCartney hit the headlines after an advert was released featuring one of her bras for Mayfair fur boutique Hockley without her permission.

Paltrow appears in print advertising for Tod's, as well as a short film, which premiered at Cannes Film Festival.