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Jovonna's 'Gemma' fishtail trench. A namesake that's won me over!

jovonnagemma.jpgIt's not often you stumble across an item of clothing with the same name as you. It's even less often that you'll stumble across something with the same name as you that you actually like.

But that happened today, when I found London boutique line Jovonna's 'Gemma' fishtail trench coat (£79). it's got a really beautiful graduated pleat detail on the back that adds a bit of unique detailing to the classic trench shape. It's also single-breasted, so it can be worn open as well as buttoned and belted. Perfect, since the big problem I have with my beloved Gap trench is that it's double-breasted so difficult to throw on in a hurry!

The only problem with this one? Well, this Gemma won't be squeezing into one without a diet and a breast reduction. The so-called 'Large' is only a 12. Oh well, perhaps I'll have to settle for my namesake handbag instead?

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Posted by Gemma on August 7, 2008 1:20 PM in Jackets & Coats
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Comments

LOVE it! I think I am going to have the same problem with sizing though. I assume it is a size 12 european. What would that be in American sizing?

Posted by: a2weimers | August 7, 2008 3:55 PM

UK 12, which is a US 8 ish. European sizing is different again. Why we can't have a standard set I don't know!

Posted by: Gemma | August 7, 2008 4:07 PM

Hey! Nothing more exciting than finding your design got blogged about when reading your favorite blog, you made my day. One of the dresses from my first collection also made an appearance at the CATWALK QUEEN. I am truly flattered. P.S. We will make limited size UK14 in the future for this jacket due to high demanding.

Posted by: Jojo | August 7, 2008 11:25 PM

Jojo, thanks so much for commenting! We love your work, and I'll definitely be first in line when those size 14s are available! xx

Posted by: Gemma | August 11, 2008 1:59 PM

Hello Gemma!
I hope you get this message, We have got limited size 14 Gemma both in black and beige, please let me know where I can drop it off to you. we are based in Mortimer st W1W, you are welcome to pop in have a look at the new collection.
Jojo

Posted by: Jojo | August 27, 2008 5:35 PM

Hey, thanks so much for posting this! i found this jacket in topshop last night and they promised me it would be on the website because they didnt have my size in the shop and it turns out it's not available on the site. So, i've just spent the past hour trawling the internet looking for it!

Thanks!!

Posted by: Lianne | December 3, 2008 6:09 PM

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