After a long-standing crush on James Franco, one which harks all the way back to Freaks and Geeks and is survived by his latest turn in Pineapple Express, I was more than willing to check out his latest Gucci commercial when it landed in my inbox. Overall, it isn't anything terribly compelling but it is slick, and sophisticated, and the man himself is looking sharp. As a men's fragrance spokesmodel, he wins my vote over Justin, and Patrick this season.

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