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From our US blog, Shiny Style...

Gwyneth Paltrow is lending her name to support Saks Fifth Avenue's 2008 Key for a Cure campaign. The actress models a T-shirt designed by Karl Lagerfeld, which features a sketch of the man himself, in advertising for the charity. The T-shirt will retail for US$40 (at least US$35 going to charity) to support the cancer awareness initiative, which has previously been backed by Hilary Swank, Charlize Theron, and Renee Zellweger. The T-shirts will hit the Saks website in October.