Certain friends of ours are no so enamored with Gok Wan, but I think his boundless enthusiasm and love of the everywoman is adorable, and in person he's just as charming and chatty as you'd imagine. His addiction to the high street is well documented on 'Gok's Fashion Fix' so it's no surprise that another brand has snapped him up to help flog their wares. He's already style advisor to Dorothy Perkins (check out the 'Gok loves' labels in stores) and now he's worked with Simply Yours to create a range of shapewear...

The names might be cheesy as hell (Banger Booster, anyone? Boobylicious Basque perhaps?) but the products themselves look like they might give my beloved Spanx a run for their money.

The 11 piece collection features bras, basques, corsets and knickers in a huge range of sizes (8-32 and up to G cup) and it's all modeled by a very Eva Mendes-esque model. Shown above are 'Divine Outline' (£45) a holds-you-in slip dress that shows off your bra, and Sassy Slip (£55), a surprisingly sexy plunge mini-slip with suspenders.

Shop for the whole collection at Simply Yours.