I remember (waaaay) back when I was a student, a girl on my course turned up one day in the most amazing blazer. It was white with a bright blue and yellow print all over it that looked like it should have been covering a sofa in the 50s...and I loved it. The jacket, my friend told me, was by a new designer called Sara Berman who was just starting out having recently graduated from fashion powerhouse Central St Martins.

That was years ago, and since then I've watched the brand with a keen eye, as Sara and her sister Aimee's aesthetic suits my style perfectly. It's young, bold and girly, with a real retro influence...

Luckily for those of us on a limited budget, the Bermans have lent their considerable skills to some diffusion lines as well as the Sara Berman (above) and Berman Black collections.

As well as By Berman at (where a dress is around £100) the girls are also the design team behind Urban Outfitters' 'Lux' range. That means a bit of Berman can be yours from about £20. Can't say fairer than that!