The first trailers of Justin Timberlake's multimedia campaign for his label, William Rast, have surfaced. Starring Erin Wasson, who actually injured herself in the making of these short films, they depict JT as William Rast, a Texan on the run with his girlfriend 'Birdie' played by Wasson. From what I've seen so far, they seem to be able to pull these characters off well. Mind you, it certainly helps that both JT and Wasson are originally from the South. Let us know your thoughts below.

Check out more trailers after the jump...

Visit williamrastmovie.com for more from this campaign.

[via Fashionologie / Team Sugar]