When the kids start dressing better than you... Burberry goes baby at Harrods

kim_columnpic.jpgKimberley Foster writes...

Is it just me, or does the thought of toddlers dressing better than myself seem a little, if not a lot, intimidating? Isn't it enough that the rug rats get all the attention from over-excited cheek squeezers in supermarkets, that they will now be able to dribble all over designer duds as well?

I ask this because of the news that Burberry is about to launch a childrenswear boutique inside Harrods. That's right, soon Katie Holmes-wannabes all over London, will be allowed to kit out their offspring in mini versions of next season's trenches, while I stick to the Harrods departments I can actually afford... the souvenir shop.

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Pictured from L-R: Burberry childrenswear A/W 2008-9 ; Suri Cruise is a fan of Burberry.

It's not that I don't like kids, I do. I love my too-cute-for-words five-year-old cousin, but that's not the point. While I somewhat appreciate that there is a market for this type of thing, thanks very much Suri Cruise! It's the thought of four to ten-year-olds decked out head-to-toe in designer, that suddenly makes that 'lavish' purchase at Topshop of mine seem rather paltry. I'm still recovering from seeing little ones being allocated front row seats at London Fashion Week (including the gift bags, humph!)

But it's not even so much as that. Isn't the best part about being a kid that you can play in the dirt, and smear Marmite toast all over yourself without any thought of the consequences? Dressing them up in the latest Burberry mini quilted coat surely reduces this part. The fact that designer childrenswear is becoming one of the fastest growing areas in designer fashion, could be proof that the future of fashion shoppers lies in the hands of the Nickelodeon crowd. You can betcha last quid they'll be better dressed than you.


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When the kids start dressing better than you... Burberry goes baby at Harrods - Comments

  • Wow! Really digg this one. Burberry for kids? Looks like celebs now have one more way of spoiling their kids, wait before Shiloh Pitt and Suri all come together to promote this one! If they have gone even smaller, we might just see Knox and Vivienne for the first time in little burberries worth millions!

  • aww, that little boy looks so slick. Kids are getting more stylish. My 10 yr old sister was playing around and made a cute dress out of a skirt the other day (it looked great even though it hurt to admit it). I'm only 19 but I wish I could go back 10yrs and dress much better than I did before.

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