rimmel_sophieellisbextorshooting.jpgJust like the forthcoming Agent Provocateur campaign, we have also been glued to the rumours concerning who would be replacing joining Kate Moss in the next round of Rimmel autumn ads. Well it looks like our suspicions were correct...

Sophie Ellis-Bextor and Lily Cole have been confirmed as the latest duo to climb on board the cosmetics brandwagon. But fear not loyal Kate fans, the supermodel hasn't been dropped by Rimmel, she was actually spotted last week shooting new ads in West London.

"We are delighted to be bringing Sophie Ellis-Bextor and Lily Cole on board at Rimmel," said Stephen Mormoris, a senior vice president of Rimmel's parent company, Coty Beauty. "We believe our consumers will identify with both new signings and this, combined with the iconic qualities of Kate Moss, who has more than proven herself as the face of Rimmel, will see the brand create even more standout this autumn with their new campaigns."

We recently mentioned that new Bond girl, Gemma Arterton, was forced to pass on starring in the campaign due to her commitments with Avon. She is the face of the brand's new fragrance, Bond Girl 007.

Meanwhile, Ellis-Bextor was also recently snapped shooting her new ads for the beauty campaign wearing a yellow mini dress, black trench coat, red Mary Jane heels, and a Carrie Bradshaw-esque black belt (above, right). The campaign pics were taken in Notting Hill, while the singer rode a red double decker. I suppose that pretty much sums up Rimmel's slogan 'get the London look,' wouldn't you say?


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