newdenim_topshoparea.jpgIt's good news for denim fans who have been looking for a one-stop-shop for all their favourite designer brands. Topshop has announced that it will build a new premium denim area at its flagship Oxford Circus store.

The space will house some of our favourite labels including Sass & Bide, Dittos, J Brand, Radcliffe Denim, and My Lovely Jean.

But there is even better news on the cards. Want to know more? Then keep reading...

In addition to the new department, Topshop will also unveil limited edition capsule denim collections, in collaboration with Sass & Bide, Dittos and J Brand, in time for next season.

Furthermore, a special denim pop-up clinic is planned for next London Fashion Week, featuring designers who will be on hand to advise attendees on styles and fits. Let's hope the Aussie girls, Sarah-Jane Clarke and Heidi Middleton from Sass & Bide will be there, but then again I'm prejudiced.


[Source]