When it comes to the business of fashion, can a plunging neckline equate to plunging sales? The female shareholders of Marks & Spencer seem to think so, and have reportedly accused M&S executives of offering up designs with too much flesh on display which is putting off the target 'older' customer.

According to the Daily Mail, M&S share value has plummeted in the wake of the announcement this week that sales have hit a rough patch. And so of course, everyone points the finger at cleavage. Poor, misunderstood cleavage...

One shareholder who gave her view at the company's AGM was pensioner Hilary Roodyne, who told the Mail: "The clothes are not suitable for our age group. The dresses are too low on top and they don't have sleeves. They just show too much cleavage and at our age we can't wear that sort of style."

Others mentioned the clothes are becoming increasingly smaller, the selection of styles slimmer and the shoes "do not fit properly".

Big Boss Sir Stuart Rose's answer: he's offered to take the ladies on a shopping expedition around the store with his very important self, to give explanation on the stock and I presume, answer a multitude of questions. I wonder if he's paying too?