Marilyn Monroe clothing line to launch beyond the grave

Could the late Marilyn Monroe really be the latest 'delebrity' (designer celebrity) to launch a clothing line?

According to today's WWD, Bradford Licensing Associates in America, which owns the rights to 400 archive photos of Monroe, has teamed up with U.K. based manufacturer, Blues Clothing, to create an entire fashion collection using the actress's name. The label, said to be aimed at young adults, will launch first in France in the first quarter of next year.

While the exact details of what the range will look like remain unknown, Blues Clothing plans to release a full line of apparel including T-shirts, tops, dresses, trousers and underwear.

"We have had the most success with apparel licenses specifically focusing on the retro look," said Michelle Minieri, president of Bradford Licensing. "So we think that Blues Clothing will follow in the same direction. We expect the line to be trendy, fashionable and girly just like Marilyn was in person."

Hmm... sounds a tad like cashing in to me.

[Source]

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Posted by Kimberley Foster on July 15, 2008 12:00 PM in Celebrity Fashion| Fashion News
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