Lydia Hearst's star continues to rise, following a recent stint on Gossip Girl, and now she is lending her face and body to luxury lingerie label, Myla. The daughter of kidnapped heiress, Patty Hearst, is flaunting her best bits for the brand's autumn/winter 2008-9 campaign, which includes hints of early '40s glamour.

"We were delighted when the opportunity arose to work with Lydia," said Myla creative director, Franceska Luther. "She has an amazing dynamic energy. She perfectly represents the Myla women."

The model poses in a range of jewel-coloured satin separates, featuring dark lace, and vintage frills. The ads are due to run from August through to December.

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