British department store, Harvey Nichols, has won a Silver award at the Cannes Lions 2008 for three advertising images. Created by ad agency, DDB London, the campaign was created from the view point of people wearing various helmets or masks. One image showed a pair of YSL Tribute heels from inside a boxing helmut, another showed a metallic Marc Jacobs Stam bag through a (American) football helmut, while the final winning ad had us peering through a head piece from a suit of armor at a leather jacket.
What do you think of these ads, are they award winning quality?