Liberty of London are really branching out, earlier this year the luxury accessories brand launched a transactional website, and now it has opened its first flagship boutique on Sloane Street.
The 2,000 square foot store is the first in a new phase of the brand's roll-out reinvention. "We needed to find a way to reinterpret it in a very contemporary way," said creative director, Tamara Salman.
The new flagship will stock the full line of Liberty of London men's and women's accessories, stationary and costume jewellery. Prices range from at £75 to £1,200 per piece.
And the best bit? The Orient Express style train seat dressing rooms!
"I wanted it to be warm and inviting, bright, friendly and happy," added Salman.
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