rupertpenryjones_austinreed2.jpgThe latest news from our menswear blog, Brandish, is that Spooks hottie Rupert Penry-Jones has been tapped for the new Austin Reed campaign.

The star of Persuasion is putting those good looks of his to further use with a forthcoming autumn campaign for the brand. He joins Jane Seymour who is the face of the brand's CC womenswear chain.

Austin Reed is enjoying a successful period with profits soaring by 31% to £8.8 million in the past 12 months. The company plans to open a further 30 stores this year, with two concept stores planned for this summer.

"Rupert is an extremely talented and accomplished actor, his natural style and ability to relate to our core customer makes him the perfect ambassador for the Austin Reed brand," said Nick Hollingworth, chief executive of Austin Reed.

The actor himself added: "I am very proud to be part of the brand." And so are we!