Psst... Is Alice Dellal in at Agent Provocateur?
So it might not be Rosie Huntington-Whiteley for Agent Provocateur after all... This week's rumour is that Alice Dellal is Agent Provocateur's newest campaign model.
The 20-year-old model has reportedly been photographed in a secret photo-shoot due for release in September. So does this mean Kate Moss is about to be replaced for a second time?
"Everyone is stunned. Kate's shots were really well received, but bosses thought it time to move on," a source told The Sun.
"They want a fresh new face and think they've found just the candidate in Alice," the source added.
Whether or not this means that Moss is finally done at AP remains to be seen. She recently renewed her connection with the lingerie brand after landing a £500,000 deal to be the face of their bridal campaign. What it does appear is that AP's marketing gurus are brewing up a publicity storm right now.