Justin Timberlake is at Play! with Givenchy - check out the new ads
From Brandish, our menswear blog...
Yes he can shimmy it on the dance floor with the rest of the Michael Jackson new-gens, but does he have what it takes in front of the lens? The long-awaited Justin Timberlake for Givenchy campaign images have finally been unveiled. But does JT cut the mustard? Click on for more shots...
Set to the background of a recording studio, it certainly doesn't seem too much of a stretch for the pop star. Photographed by Tom Munro, the black-and-white ads, for the label's new men's fragrance Play!, show JT looking right at home listening to some tunes, and chilling on a private jet, in the latest Givenchy threads no less. Yesterday, the Sexyback singer attended a presentation of his new campaign at Paris during menswear fashion week.
But does JT really fit the brand? Or is this just another sell-out celebrity-endorsed tactic used by a high-end label to increase mass market appeal? What do you think?
[Images: Just Jared]
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