H&M expands organic cotton range for autumn/winter 2008-9
H&M is stepping up its ethical efforts by expanding its organic cotton range across all departments, in time for next autumn. The retailer has also announced it will incorporate other organic materials such as recycled wool and polyester. "We are now using organic cotton in all departments," said H&M Head of Design, Ann-Sofie Johansson.
Next season, be on the look-out for garments made from organic and recycled wool such as this tulip skirt, funnel neck coat, and jodhpur style trousers (pictured above). Also on offer, will be a pair of wide leg organic denim jeans, a couture-inspired anorak made from recycled polyester, and organic cotton underwear.
"We're proud that we're able to meet increased interest from our customers and at the same time contribute to the increased demand for organically grown cotton. Garments made from organic cotton include both fashion items and updated basics," Johansson added.
- For more ethical news and updates, check out our sister blog Hippyshopper.
[Images courtesy of H&M]