Strike a pose at Topshop with the Helmut Newton photo machine
As we casually mentioned in March, Topshop have collaborated with the Helmut Newton Foundation to install a self-photography studio inside its stores as a tribute to the historic 'Newton Machine'. Originally designed in the 1970s, the machine has been recreated especially for Topshop, and is already proving a hit with shoppers at the Oxford Street branch - click here to see the online gallery.
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Literally at the press of a button, you can take the perfect picture while standing in front of a 6-foot mirror. Sounds like my cup of tea... You could say goodbye to bad Facebook photos once and for all.
The Topshop Newton Machine is free to the public, and will be available at the following select stores:
London, Oxford Circus branch: June 10th - 15th
Manchester, Arndale branch: June 17th - 22nd
Dublin, St Stephens Green branch: June 17th - 22nd
So, what are you waiting for? Start practising your best Paris Hilton pose or Victoria Beckham pout, grab your pals and head for Topshop today. For more information, check out: www.newtonmachinetopshop.com