halston_sellingoutselfridges.jpg

In case you missed our post from March, Halston is now available at Selfridges, and according to those in-the-know, it is selling like hot cakes. Vogue reports that since hitting the store floor last week, the label has had British fashion fans in a frenzy with one customer alone spending £4,500 on pieces from the pre-collection.

Halston made its return to the scene at New York Fashion Week earlier this year, which was quickly followed by a deal with Net-a-porter.com to sell two of its runway pieces to the public. Within 45 minutes, the online retailer's stock sold out completely.

"The instant response from our customers is a reflection of the quality and desirability of Halston," said Anne Pitcher, Selfridges buying and merchandising director.

So what exactly have London buyers got their eyes on? A pair of thigh-high suede boots, a floor-length wool jersey dress and gold chain necklaces.

  • The Halston showcase is located on the Super Brands floor, with pre-orders for the autumn/winter 2008-9 collection already being taken.