garethpugh%20copy.jpg It looks like London's most out-there designer, Gareth Pugh, is going to be showing at Paris Fashion Week this September thanks to his latest award, €150,000 prize from ANDAM, France's National Association for Fashion Development.

A rather prestigious award, past winners include Martin Margiela and Viktor & Rolf, one of the perks (besides the money) is the fact that he will get the opportunity to show in Paris.

"This is amazing," Pugh said of his win to Style File. "It think showing in Paris is going to give the me necessary kick in the back side, and it's also a change of scenery from London. I want longevity, of course, and I also want to be taken more seriously."

[Source - image from Getty]