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So it's Friday... why not indulge in a little David Beckham exploitation? The football star is at it again, this time for Emporio Armani's autumn/winter 2008-9 collection. And where were these billboards hung (pardon the pun)? Find out below the cut...

The first, garden-style billboard (pictured above, top) can be seen in Armani's home turf of Milan. While Beckham personally unveiled the second billboard (pictured above, bottom) this week at Macy's, in San Francisco. Crowds gathered to admire the image which covered a massive 6,000-seat amphitheatre - a enviable feat for any fella!

Photographed by Mert Alas and Marcus Piggott, this is the second campaign for Beckham in a three-year deal for the brand. The new Emporio Armani Underwear collection will launch in Europe this July and in the U.S. from August.

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