prefall08-armani-emporio.jpg The Emporio and Giorgio Armani advertising campaigns for Pre-Fall 2008 seem to have a similar theme. No it's not the same model, nor the same make up or lighting. It's the use of motion blur.

The out of focus look has been used on the Emporio Armani pre-fall 2008 campaign featuring Danish model, Freja Beha Erichsen where the blurred effect has thankfully not obscured the beautiful tailored trousers, but the same cannot be said for the Giorgio Armani pre-fall 2008 campaign featuring Chinese model, Du Juan. Unfortunately the top (dress?) cannot be made out at all. I hope the Fall/Winter 2008 09 ad campaigns for both brands feature a higher quality image retouching.

[Images from The Fashion Spot]