Armani pre-fall 2008 ad campaigns love the "motion" effect
The out of focus look has been used on the Emporio Armani pre-fall 2008 campaign featuring Danish model, Freja Beha Erichsen where the blurred effect has thankfully not obscured the beautiful tailored trousers, but the same cannot be said for the Giorgio Armani pre-fall 2008 campaign featuring Chinese model, Du Juan. Unfortunately the top (dress?) cannot be made out at all. I hope the Fall/Winter 2008 09 ad campaigns for both brands feature a higher quality image retouching.
[Images from The Fashion Spot]