Alexander Wang has launched his Uniqlo collection, as part of the retailer's Designer Invitation Project. The New York-based designer has created four dresses for Uniqlo, which have already been causing a stir in the US, with eager shoppers queuing on launch day from 8am last Friday.

Fresh from a recent trip to London, Wang told the press that he was amazed at the reaction so far.

"I mean, there were blogs and online things, but that people actually followed it means so much to me that people love the clothes so much they came here early," he said.

His dresses are available online now at £29.99 each, or at the Uniqlo store at 311 Oxford Street, London.