By now we all know that Pharrell Williams, in collaboration with Camille Miceli, designed a jewelry collection for Louis Vuitton called Blason. Pieces were inspired by the rhythm and energy of the new continent, harmonized with the spirit of historic Europe. Well that is what the press release says. What I say is that this advertising commercial shows some beautifully crafted pieces, but it is just a little strange how Pharrell doesn't quite command the attention of the camera and how odd it is to see him gaze at the women's jewels... I would love to see this collection in real life, they just seem a little more personal and meant for a individual and not a generic piece from the jewelers with pretty blue boxes.