G2000 S/S 2008 ad campaign starring Coco Rocha and Brad Kroenig

Surfing around the net as I invariably do more about 60% - 70% of the time I'm awake, I came across these G2000 ads on The Fashion Spot. Like many of you, I wondered "who are G2000?".

Well, according to their Wikipedia page they're a "clothing brand featuring upscale and urban career styles for men and women, founded by Michael Tien in 1980".

So after that quick Asian retail lesson, let's move on the cool but quirky stylings of these chic pieces on Coco Rocha. For a retail chain, the pieces are definitely a lot better than the basics from Gap and the sometimes-kitsch pieces from Topshop. Or is it because the clothes just look so good on Coco? See below for the campaign shot which also features Karl Lagerfeld's favourite male model, Brad Kroenig.

G2000 S/S 2008 ad campaign starring Coco Rocha and Brad Kroenig - Comments

ying Lee

when i first saw the G2000 ad, i was like, it can't be Coco and Kroenig! i thought i was mistaken! i mean, WOW, two super top model for G2000! It's like an instant boost for the brand!

G2000 is quite popular in Asia, and i think the clothes look super cool on Coco!!!

holly

wow, a world-renowned (is that an exageration?) model for G2000? I was like, huh???? G2000 is also very popular in Malaysia, like for basics, officewear. I thought G2000 was some small Malaysian retail company!