Surfing around the net as I invariably do more about 60% - 70% of the time I'm awake, I came across these G2000 ads on The Fashion Spot. Like many of you, I wondered "who are G2000?".

Well, according to their Wikipedia page they're a "clothing brand featuring upscale and urban career styles for men and women, founded by Michael Tien in 1980".

So after that quick Asian retail lesson, let's move on the cool but quirky stylings of these chic pieces on Coco Rocha. For a retail chain, the pieces are definitely a lot better than the basics from Gap and the sometimes-kitsch pieces from Topshop. Or is it because the clothes just look so good on Coco? See below for the campaign shot which also features Karl Lagerfeld's favourite male model, Brad Kroenig.