alicgibbalexandermcqueencampaign.jpgAlexander McQueen appears to be going from strength-to-strength at the moment, with a new boutique in New York, and Sarah Jessica Parker wearing one of his designs to the SATC: the movie première.

The British designer has also announced that he will relaunch his memorable ad campaigns for his main collection this autumn.

FWD reports that he has recruited fellow Brit Alice Gibb to front the campaign. The 17-year-old model opened his spring/summer '08 show (pictured left) and will appear in the first McQueen campaign since 2003. For the last few seasons, the designer has focussed on advertising for his younger line, McQ.