80391065.jpgIt isn't good news on the fashion front for Victoria Beckham, with her dVb range getting dropped like its hot in the U.S. The Spice Girl's denim range has been axed by stores Fred Segal and Kitson because of poor sales and the lack of promotional work.

The outlets have cited Beckham's reluctance to promote her brand as the main reason behind their decision to drop her range.

"We asked her PR people so many times for her to appear but she didn't. Celebrity lines are no different from an album or music tour. They have to be promoted to sell," said Fraser Ross, owner of Kitson.

Oh dear...

[Source / Image: Getty]