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Victoria Beckham's dVb line gets dropped in U.S.

80391065.jpgIt isn't good news on the fashion front for Victoria Beckham, with her dVb range getting dropped like its hot in the U.S. The Spice Girl's denim range has been axed by stores Fred Segal and Kitson because of poor sales and the lack of promotional work.

The outlets have cited Beckham's reluctance to promote her brand as the main reason behind their decision to drop her range.

"We asked her PR people so many times for her to appear but she didn't. Celebrity lines are no different from an album or music tour. They have to be promoted to sell," said Fraser Ross, owner of Kitson.

Oh dear...

[Source / Image: Getty]

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Posted by Kimberley Foster on April 14, 2008 3:30 PM in Celebrity Fashion| Fashion News
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Comments

That picture was an excellent choice.

Posted by: Jael | April 14, 2008 4:46 PM

Do you really think that she minds? I don't think so !

Posted by: kay | April 14, 2008 5:03 PM

GREEDY! There is not enough money or publicity for this greedy, vain and shallow woman! The whole U.S is bored with her relentless self publicity based on emptiness! Go home to the U.K!

Posted by: Martha's Vineyard Bell | April 14, 2008 7:26 PM

I'm afraid that suprisingly for a story that was reported in The News Of The World this story isn't true.

For the real story go here
http://www.denimology.co.uk/2008/04/victoria_bekhams_denim_not_bei.php

Regards

Andy

Posted by: Andy | April 14, 2008 9:30 PM

Regardless of her attitude, it's still a fashion loss for all of us! She does have a certain style, you have to admit...and now where do we get it? Online from across the pond.

Posted by: Paula Roegge | April 15, 2008 7:14 AM

i do believe this is untrue... just found this...

Contrary to a recent report in the UK media this weekend Victoria Beckham’s fashion line has not been ‘dumped by Fred Segal and Kitson’ in Los Angeles.
The best selling ‘dVb by Victoria Beckham’ brand is stocked by both retailers.

Fraser Ross, owner of Kitson (one of LA’s most fashionable clothing stores) says: "The rumours are ridiculous - Kitson is extremely proud to be selling dVb by Victoria Beckham. We are fully committed to the dVb collection and our customers and Victoria's fans ask for it daily. I've seen next season's collection and I can't wait to get it in-store, especially the new dVb men's collection launching in September."

Posted by: thebigdog | April 15, 2008 2:46 PM

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