Stella McCartney goes greener by expanding organic range
She already is a great pioneer of ethical fashion, as a vegetarian she refuses to use fur and leather in her collections, so it comes as little surprise that Stella McCartney wants to continue her green efforts by expanding her Eco-Collection.
Barneys in New York tapped the Brit designer last autumn to create an all-organic range, and now McCartney has decided to add more pieces as well as bringing the collection back to London. Woot for us!
The Stella McCartney Eco-Collection will launch this coming June at Harvey Nichols and at her flagship store on Bruton Street.
"I always wanted to go beyond the one store," she said. "Eco-friendly fashion is something I've always felt strongly about. You have to create a demand so the client base [for organic clothing] will grow."
The collection, which now boasts a solid 20 pieces, features tunics, knitwear, oversized coats and slouchy suits in a palette of earthy browns, pale pinks and dusty taupe.
Ruling out any chance of expanding her eco range even further to include accessories and underwear, McCartney added: "We've been doing organic for years in my own collection, in my lingerie and with the Adidas collaboration. We touch on it across the board. I think it's a bit more sincere to do that. It's part and parcel for us as a brand."
No arguments here!
For more eco-friendly fashion, check out our sister blog Hippyshopper.
[Source / Image: WWD/Kevin Sturman]