dknyjeanseuroflagship.jpgDKNY Jeans is the latest American clothing export to choose London for its flagship European store (Banana Republic was the most recent). Establishing itself along New Bond Street, it is just a stone's throw away from the DKNY flagship located on the prestigious Bond Street.

Expect two floors jam-packed with both womenswear and menswear, in an artsy space type surrounding. The 4,400 sq ft store was a former antiques gallery after all.

To celebrate the launch, DKNY Jeans will throw a special VIP event on 10th April, featuring a yet-to-be-announced band to perform in the store's window. Central Saint Martins students will also collaborate with staff on a special 'cool hunting' campaign, snapping pics of those in attendance. These images will eventually form part of the store's shop front window collage.

At least now I'll have somewhere local to pick up my new Edie Rose jeans, designed by Rachel Bilson... sch-weet!

  • The new DKNY Jeans flagship store is located at 124 New Bond Street, London.

[Source / Image: courtesy of Tim Jenkins/WWD]